Who needs makeup when you have a face like this?

23 October 2013 / 3 years 6 days ago

A Chinese booth model at a recent convention has been hailed as a 'true no makeup beauty'.

Her pictures have gone viral on Weibo, with countless shares and comments about how her looks shine through, despite a lack of heavy makeup.

Perhaps in response to changing tastes regarding the use of makeup, threads on so-called 'natural beauties' have become extremely popular.

Check out her pictures in the gallery below.

Join in the talk