T-ara turns down high-paying alcohol ad for the sake of young fans

19 December 2012 / 3 years 10 months ago

Source: Kpop FeverT-ara, “Will not work on alcoholic beverage ads in the future either.‘T-ara recently respectfully declined an offer for an alcoholic beverage CF that would have earned them over 100,000,000 KRW (about $97,000 at press time).The members of girl group T-ara are all adults other than maknae Areum who is a minor. However, currently the 2nd most sought after dream that young people aspire to is to become an entertainer, so the idol groups are at the core of the youth trend and T-ara has really done the difficult thing in making their philosophy clear.An associate of T-ara stated, “T-ara members have decided to respectfully decline the endorsement offer, because they understand that the young fans who imitate idol stars’ dance, fashion, and behavior could be drawn into the drinking culture if they appeared on a commercial for an alcoholic beverage.‘The associate made T-ara stands clear saying, “Even in the future T-ara will not star in commercial films that promote the drinking culture, which can potentially influence young people.‘See more photos of T-ara's members in the gallery below.

k-pop, T-ara
Join in the talk