Last year, it was a pretty ice cream seller at a night market in Taiwan who fascinated netizens.
Now, a dumpling shop in Pingtung, Taiwan, is pulling in a crowd not only for its delicious meat parcels, but also its sexy lady boss.
According to Taiwanese media reports, the angelic beauty with an eye-popping figure was first spotted in a promotional YouTube video for the stall.
In the video, she is seen playing a game of "rock, paper, scissors" with a young customer. According to Hong Kong's Apple Daily, the stall was giving a free bowl of hot and sour soup to whoever wins the game against the lady boss, known only by her surname, Huang.
The video quickly went viral, but it was Ms Huang's "amazing figure" that grabbed the attention of netizens.
According to Taiwan TV news reports, Ms Huang, who is always clad in a figure-hugging white T-shirt when working, has been inundated with 'selfie' requests by enamoured customers.
She obliges most requests and gamely poses with them before they leave.
However, ever since the video went viral, Ms Huang says she has had to endure brickbrats thrown by netizens as well, who said she is "not selling dumplings but selling herself".
Photos dug up from Ms Huang's Facebook account by netizens show the avid cosplayer in various costumes which showed her curvy figure and ample bosom to full effect.
But some netizens say Ms Huang has not been used as a gimmick to promote the shop, as the dumplings themselves are really delicious as well.
Ms Huang herself says for the sake of the business, she hopes the focus will be on the food they serve, and not on her.
See more images of Ms Huang in the gallery before