It comes as a surprise when actress Rui En says some of her favourite bags are brand-less canvas totes, and that she used to be a tomboy who hated dresses.
After all, the 32-year-old was dressed in a flattering and slinky Grecian-style toga dress for this interview and photoshoot, reports The Straits Times.
And who can forget the beautiful plum Christian Dior tulle gown she wore at the Star Awards show in April, where she won her second Best Actress award. She also won that night for Favourite Female Character and Top 10 Most Popular Female Artistes.
"It was an Academy Awards-ready gown. I chose it just three weeks before the event, and I looked forward to wearing it.
"It was 'princessy' but the dark colour made it classic and 'me'."
She admits she could have handled the dress more elegantly that night. She had seemed exasperated at times when she had difficulty moving about in the gown.
"It was lightweight but there were so many layers of fabric and I was kind of wrestling with it," she says.
"But I promise I will get better at this."
This disarming honesty and lack of pretension, on top of her pretty girl-next-door looks and acting chops, have won Rui En fans, as well as the attention of marketers.
In May, she was named one of the faces of the L'Oreal Paris Youth Code skincare range. She joins a roll call of A-list international celebrities, such as Gong Li, Li Bingbing and Fan Bingbing, who also front the range of skincare.
The ambassadorship is apt as Rui En is a self-professed beauty junkie. She loves trying new skincare products and make-up and uses a different mask every night on her dry and intolerant skin.
To keep healthy and give her face that extra glow, she works out religiously with home videos. And every morning, she downs green detox drinks made from recipes she finds on the Internet.
Rui En started her career in show business when she was 20. But the industry started to take serious notice of her only in 2011 when she won her first Best Actress trophy at the Star Awards that year for her role as a widow in the drama serial With You.
Rui En says the nomination in 2011 made her pay more attention to her clothes.
"It was the first time I had to dress up properly for an event and I had so many choices. I felt very lucky but confused too.
"My sense of style was not set then, so it was just a whirlwind of trying on all sorts of outfits and just seeing what worked for my image."
In the end, she picked a steel grey Hermes pantsuit, with a black belt tied stylishly and provocatively around her neck.
These days, she knows instinctively what she likes: "Nothing revealing; but classic, simple, clean and accessorised with diamonds."