As anyone with even the most superficial understanding of Mandopop realizes, cuteness rules.Evidence of this simple truth is seen in the accessories hanging from most people’s mobile phones and the popularity of Hello Kitty products at 7-Eleven, reports May Daily. The new 'Queen of Cute is undoubtedlyÂ Rainie YangÂ (æ¥Šä¸žç³), the singer and variety show TV host. Her greatest asset is a baby-doll face that has earned her over NT$10 million ($419,000) in endorsements.Ads featuring just her face have included those for fruit tea, yogurt, silver pendants, earrings, hair products, contact lenses and an electric toothbrush.A Chinese-language daily reported that she earns up to NT$3 million ($126,000) for each promotion.This is serious cash for someone who is best-known for pursing her lips and looking like a squirrel. But to be fair to the 22-year-old, she has changed the cultural landscape.Before Yang there was just “ke ai‘ (å¯æ„›), or cute. But since Yang has reigned, “zhuang ke ai‘ (è£å¯æ„›), or “fake cute‘ has become the pop norm for aspiring starlets.To achieve this look try looking like a frightened animal and pronounce “ke ai‘ as “kou ai‘ (å£æ„›).