Mobile messaging apps like China's WeChat, Japan's Line and South Korea's KakaoTalk now offer you a chance to connect with the stars.
According to an article in AsiaOne, the likes of South Korean rapper G-Dragon and Taiwanese actress-singer Rainie Yang are making contact, sending out text messages and photos - just like a personal friend would.
Mr Simeon Cho, general manager of Line's business office, said: "Through these (accounts, celebrities) can connect with their fans in a more personal manner - directly through their mobile phones.
"And the contact does feel more intimate than, say, a Twitter blast.
Add Yang to your WeChat contact list, for instance, and she'll immediately send you a video message to thank you for being her "friend".
Savvy stars are also using the apps to promote new releases, as South Korean boy band 2pm did earlier this month.
Then, the guys sent out updates about their latest album - in the form of photos and video links - almost daily, via Kakao and Line.G-Dragon also released his new single MichiGo via Line - in the first of such celebrity tie-ups for the chat app - last month.
To get the single, fans had to buy a virtual G-Dragon cartoon sticker pack, one of Line's signature features, and send a sticker to the singer's official account.Chat apps are a, way for the stars to have "one-on-one interaction" with their fans, said Ms Katie Lee, assistant general manager of international public relations at Tencent, the company behind WeChat.
The gallery features more photos of Rainie Yang and G-Dragon.