Kim Kardashian West has had her hair cut "short".
The 34-year-old star has revealed her new cropped hair-do in her latest Instagram selfie having sported long glossy locks her entire adult life.
Alongside the image of her new-shoulder length mane, she wrote: "I cut my hair short today."
The 'Keeping Up with the Kardashian' star's latest transformation comes after she revealed she and husband Kanye West - with whom she has 19-month-old daughter North - had a new "vision" of what her style would be like in 2015.
She wrote on Twitter last month: "Up all night redoing my whole wardrobe with kANYE..... I'm so ready for new looks for the New Year! (sic)"
Kim - who will debut her bob-style haircut on the Grammy Awards red carpet with Kanye tomorrow (08.02.15) - has previously experimented with her look by copying older sister Kourtney's full fringe in 2013 before adding caramel highlights in 2014.
And although Kim confessed Kanye was a big fan of her blonde locks, she quickly reverted back to brunette and has stuck with the colour ever since.
Speaking after she'd dyed over the blonde, Kim said: "Kanye likes the blonde. But I think I'm going to stay dark. At least for now.
"I was talking about this yesterday actually with Kanye. He asked if I would ever go back to blonde.
"I was like, 'Not right after a baby, because my face was so swollen and it looked like my lips were huge. My face was just off."
Meanwhile, the reality TV star's hairstylist Chris McMillan recently claimed her hair was a part of her "identity".
He said: "Kim's long, gorgeous hair is part of her identity ... Kim's natural texture is so thick and wavy. Instead of fighting it, I like to go with it, keeping everything soft, easy and understated."
See the gallery below for images of Kim Kardashian's new look as well as other images of the celebrity. Which image do you think suits her better?