Jewelry's Yewon picked to be new model for lingerie brand

23 January 2014 / 2 years 9 months ago

Undergarment brand 'YES' has picked Jewelry's Yewon as their new model.

On Jan 23, 'YES' reported that Yewon signed an exclusive contract as the new advertising model from spring until summer season, reports D Kpop News. 

Yewon displays a youthful charm of women in their 20s with her voluminous body.

With her bright and confident appearance, she perfectly expressed the brand's concept through her photoshoot.

Yes' marketing team's representative Kim Dae Hyun said,

"Yewon's unique youthful and sexy look fit well with out brand'sconcept that's why we chose her as the model."

He added, " Her bright personality and energy would match well to our trendy inner wears."

View more photos of Yewon as well as SECRET's Hyosung, another K-pop star who modelled for Yes lingerie, in the gallery below. 

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