Netizens have been kicking up a stink over body care brand Nivea's latest advertisement for its deodorant.
The three-minute long clip posted on its Facebook account shows a Singaporean woman being shunned for having dark armpits.
The ad stars YouTube personality Maimunah Bagharib, of the popular duo MunahHirzi.
While some have found the clip humorous, others have criticised it for promoting insecurities about women's bodies.
Women's rights group Aware has also weighed in on the subject. See what they had to say in the gallery below.