Travers Beynon also known as "The Candyman" has a life that most people can only dream of.
Surrounded by buxom beauties, flashy cars, luxury goods and Miss World 1991 as his wife, Beynon is really living the life.
And unfortunately for us common folk, he likes to capture images of his lavish lifestyle and shares them with his 369,000 Instagram followers.
The bearded heir to the Freechoice Tobacco fortune is married but enjoys lounging by the pool with bikini clad babes and is always surrounded by scantily-clothed women.
Browse through the gallery to see what we're talking about. *Images via WittyFeed, Instagram