Boey Lye Weng
The New Paper
Monday, Mar 28, 2016
Welcome to Infant-gram: Babies, toddlers find fame on social media
MEREDITH TAN (@MEREGOROUND)
She has just turned one but Meredith Tan has more than 60,000 Instagram followers.
All thanks to her mum, Singapore blogger Ang Chiew Ting, who created the account even before the toddler was born.
Ms Ang, 28, is better known by her online monicker Bong QiuQiu.
She told The New Paper: “I knew ahead (during pregnancy) that I would be posting a lot of pictures of her, so I decided to set up a new account to document Meredith’s milestones and memorable moments."
She pointed out that Meredith’s huge following was not entirely a result of her mother’s blogger status. Ms Ang, who has 292,000 followers, noted that 20 to 30 per cent of the followers on @meregoround do not follow her on @bongqiuqiu. She added that the likes per post for Meredith has also surpassed hers.
Ms Ang reckoned the secret to Meredith’s Instagram stardom lies in the photo’s candid captions.
“I don’t write very ‘safe’ captions like, ‘Who needs a little smile/hug?’. Instead, I opt for captions that reflect what she might actually say.”
A photo of Meredith with her birthday cake is captioned “Whaaaat?! Cake for my breakfast?! What’s going on?! I think the adults are out of their mind!”
Ms Ang is also careful about the kind of pictures she posts on her daughter’s account. So pictures where Meredith “does not wear top, does not wear bottom” will not make it online.
To prevent stalkers and minimise the lack of privacy, Ms Ang avoids “live” posts. She shares pictures only after they have left the location.
Still, she confessed, netizens have criticised her for exposing Meredith to social media at this age.
And the nastiest comment she has received on @meregoround: “You look so different from your mum because she’s had plastic surgery done. You are going to be as ugly as her when you grow up.”
Ms Ang, well known for having done multiple plastic surgeries, ignores the nasty comments.
“Well, they can say what they want but Meredith will not be able to read it. I will block the user and delete rude comments once I see it,” she said.
This article was first published on March 28, 2016.
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