For the umpteenth time, US reality TV star Kim Kardashian has decided against keeping her clothes on.
On Monday (Mar 7), she posted on Instagram a nude selfie that was reportedly taken around March last year, about the same time she became pregnant with her second child, Saint West, reported The New Paper.
In it, she bares it all. Well, nearly. She did use two black strips to cover her naughty bits.
It was accompanied by a cheeky caption: "When you're like I have nothing to wear LOL".
The photo, which has raked in 1.4 million likes, did not leave a lot to the imagination, but is not ground-breaking by Kardashian's standards.
Yet, somehow, her post has ignited a social media storm, with a string of celebrities chastising her for her actions.
In response to the backlash, the 35-year-old mother of two, who has 62.9 million followers on Instagram,defended herself in a lengthy note posted on her website yesterday.
Titled #StraightUp Happy International Women's Day, referring to the event that took place on Tuesday, she wrote: "In all seriousness, I never understand why people get so bothered by what other people choose to do with their lives.
"I don't do drugs, I hardly drink, I've never committed a crime - and yet I'm a bad role model for being proud of my body?
"I am empowered by my body. I am empowered by my sexuality. I am empowered by feeling comfortable in my skin.
"I am empowered by showing the world my flaws and not being afraid of what anyone is going to say about me.
"And I hope that through this platform I have been given, I can encourage the same empowerment for girls and women all over the world."
Kardashian then asked that critics allow her to be herself, writing: "It's 2016. The body-shaming and slut-shaming - it's like, enough is enough.
"I will not live my life dictated by the issues you have with my sexuality. You be you and let me be me."
Undaunted, she went on to post yet another nude photo of herself, this time with her hands protecting her modesty and with the caption "#liberated".
As netizens continue to take sides over this debacle, it raises the question of whether nude selfies are the right way to promote female empowerment.
Ms Jolene Tan, programmes and communications senior manager at the Association of Women for Action and Research (Aware), told The New Paper: "We hope for a world in which society does not invest so much energy into judging or worrying about what individual women wear or don't wear, which is a matter for them to decide for themselves."
The New Paper spoke to several local celebrities to find out how they feel about Kim Kardashian's controversial photo. Find out what they have to say as well as other celebrity reactions in the gallery below.