Meet this smokin' hottie Max Key -- who is the son of New Zealand Prime Minister John Key.
His recent photoshoot with Remix Magazine has got fangirls (and maybe boys) sweating, showing off his chiselled six-pack abs and pretty boy looks.
However when one of the photos was posted to Instagram, he got flak for it instead.
And it's not because they think it's unbecoming of him to pose half-naked. Not like that at all.
People are pissed because he is holding a cigarette in his underwear, when his father was recently outlining anti-smoking plans.
Followers disapproved of how this hottie was smokin' -- not in the way they wanted.
"Grow up @maxkey_ you are not thinking."
"Cigarette gross [...] Thought you are a non-smoker?"
Others pointed out that his cigarette was not lit.