28-year-old math lecturer Peitro Boselli went viral in 2015 after one of his University students posted a picture of him on Facebook.
Since then, his Instagram has blown up garnering over 885,000 followers.
Now, he's reached another level of fame now that he is the face of Giorgia Armani's EA7 Fitness line.
According to The Independent, the Italian has a phD in Mechanical Engineering from University College London.
He is no stranger to modelling having modelled for Abercrombie and Fitch in the past.
It's also not the first time he has had ties with Armani, having modeled for the brand when he was 6 years old, reports the Daily Mail.
This guy is the epitome of beauty and brains.
Check him out in the gallery below.