The New Paper
2 May 2016
The mega-popular South Korean military drama Descendants Of The Sun has ended its run on the small screen, but the popularity of its lead actor Song Joong Ki is far from over.
The 30-year-old was reported last week to have landed a record-breaking endorsement deal with Chinese beauty brand Proya.
Estimated by insiders to be worth $4.7 million, the deal tops those of popular South Korean stars Kim Soo Hyun and Lee Min Ho.
Fans, some of whom call themselves "Mrs Song", have also jumped at the chance to see their "husband" in the flesh - regardless of the cost, it seems.
Illegal ticket brokers are selling Song's South Korea fan meet tickets for almost 1 million won (S$1,200).The original price is 22,000 won.
Song kicked off his Asian fan meet tour on April 17 in Seoul.
His fans were also treated to a photo spread of the actor in this month's issue of fashion magazine Harper's Bazaar Korea.
Titled "Exclusive, Song Joong-ki's Very Private Moment", the spread included a shot of Song bare-chested and wrapped in white bedsheets.
The magazine also later released extra photos on its Facebook page, eliciting frenzied gushing from Song's online fan base. Song does not have any social media accounts.
But fame comes at a price, with everything connected to Song coming under scrutiny...
Have a look at some of them in the gallery below.