World's first Barbie themed restaurant unveiled in Taiwan

31 January 2013 / 3 years 8 months ago

With hot pink sofas, high heels-shaped tables and chairs decorated with tutus, the first Barbie-themed restaurant opened in Taiwan on Wednesday catering to fans of the iconic doll.US toymaker Mattel has licensed Taiwan's restaurant group Sinlaku to operate the Barbie Cafe and hopes that the new establishment in a bustling shopping district in the capital Taipei will help promote Barbie as a fashion brand.Senior manager in Mattel's consumer products division in China, Iggy Yip, that they "picked Taiwan because theme restaurants are very popular and successfulhere. We are very confident that the Barbie Cafe can promote our brand image."Besides dolls, Mattel retails garments, accessories and furniture in Taiwan and some select products will be available in the cafe, she said.Yip is hopeful that the restaurant will also attract Barbie fans from China, Hong Kong and Japan, which are among the biggest sources of tourists to Taiwan.Check out photos of the first Barbie themed restaurant in the world below.

Join in the talk