Taiwanese host Dee Hsu had to apologize publicly to consumers after the bakery she had endorsed was found to be using artificial ingredients.
Dee is spokesperson to the popular Top Pot bakery chain, which has 19 outlets across Taiwan and Shanghai.
Part of the bakery's formula for success were the fact that it is patronised by many pof Dee's fans, who were hoping to support her efforts.
Taiwanese authorities recently confirmed however that their baked goods were found to contain artificial flavouring despite the fact the bakery prominently advertises its products as being free from artificial additives.
The bakery has since ceased operations and is refunding its customers.
Bowing her head before the camera, she apologised to the public, saying that as a loyal customer of Top Pot bakery, she had also not expected that such a thing would happen.
She also revealed that her husband was an investor in the chain, but he is not involved in the company's operations.