Former Girls’ Generation star Jessica’s pop-up store opening in Seoul for BLANC & ECLARE garnered an astonishing 10 million won (just over US$9,000) in the space of only four hours.
The new store opened in the Lotte Young Plaza in the busy Myeongdong shopping district of downtown Seoul on December 19, reports Soompi.
BLANC & ECLARE, for which Jessica is the creative director, is based in Hong Kong, and this is the first pop-up store for the brand in Seoul. The star also recently attended a store opening event in the Hillsong King Mall in Chongqing, China.
The brand has so far a range of products, including a line of scarves in a total of six designs, ranging from modern to classic in concept, as well as eyewear products.
In addition, Jessica is also looking forward to a better career in Korea’s neighboring country, China. According to Chinese press on December 25, Jessica mentioned her great desire to be successful in China.
At an event that Jessica attended on December 23, Jessica said, “China is like two arms, always open to embrace me. If there’s a chance, I want to develop in China.”
Jessica also revealed her plans for the coming year. “In 2015, I will also work hard and I will strengthen my unrivaled brand positioning in the entertainment world,” Jessica added.