In September 2013, Ada Choi (蔡少芬) and two friends invested a seven-figure sum in Motion Picture Kidswear, a designer clothing and accessories brand for children.
Ada and her daughter Zoe were also the main endorsers for the brand. However, since July Ada and her daughter no longer appeared as endorsers for the children’s store.
On November 21, Ada announced that she is no longer part of Motion Picture Kidswear, reports a Jayne Stars article.
She wrote on her Sina Weibo blog, “I want to tell everyone that I have already left Motion Picture Kidswear. One year ago, I invested in the company with excitement, but now I have decided to withdraw my shares.
"However, I am still thankful because I know I’ve made an effort, worked hard, and learned a lot. It’s alright! I will continue to work hard and prepare for the future. Thank you to all of those who love and support me!”
Ada’s sudden announcement and lack of clarification has left many feeling puzzled. Ada had previously expressed how dedicated she was towards the business and hoped to open a second retail shop by summer 2014.
She added that her dream was to have Motion Picture Kidswear to become a listed company.