The Japanese town of Nagoya has opened an idol singer sushi restaurant. At first glance, Goichi looks like a purely traditional sushi restaurant.
It has an elegant lantern-lit entrance, reed-floored seating areas, and chefs standing behind a counter as they shape sushi for customers. Like many restaurants in Japan, Goichi also has a few banquet rooms.
Some are equipped with stages and audio equipment, making it the perfect choice for wedding receptions, company parties, or weekly idol singer performances. So how did this mash-up of raw fish and perky singers come about?
It’s all the brainchild of the restaurant’s owner, Noriyuki Umemura. All girl group Idol Kyoshitsu performs at the restaurant every Monday, in addition to helping with preparing food and serving customers.
“On average, each of them works in the restaurant three days a week, and on Mondays and Wednesdays, they’re always here to take care of our guests,” Umemura explains. “One of the girls hates sushi, though.”
Idol Kyoshitsu isn’t just a ploy by Umemura to staff his restaurant with photogenic waitresses either, reports Excite and Rocketnews.
The group also performs at local shopping malls, festivals, and community events, and Umemura says the number of requests they receive for appearances and interviews has been on the rise.
“A lot of our new fans are girls who love sushi. And while a lot of our supporters are men in their 30s, we also see a lot of young girls bringing their family to the restaurant to watch their performances,” Umemura explains.