He is perhaps best known for being behind an eye-popping lingerie parade each year, but New Zealand-born Ian Stewart will trade bras for brands and thongs for tweets in his next show.The Victoria's Secret fashion show executive producer will produce the inaugural Social Star Awards here next month.To be held on May 23 at Marina Bay Sands, the awards will crown the most popular personalities and brands on the world's biggest social media platforms such as Facebook, Twitter, Google+, YouTube and Weibo. The event will be streamed live on YouTube."We are using Singapore as a portal into the social media world," says Stewart, 52, in a recent interview.Aerosmith, PSY and Cee Lo Green are set to perform at the world's first Social Star Awards in Singapore on May 23.The 'Don't Want To Miss A Thing' rockers and other performers, including Cee Lo Green and Asian girl group Blush, will take to the stage at the world's first social media awards and also at a post-ceremony concert for fans called 'The Singapore Social'.Justin Bieber is among the leading nominees at the event. The 19-year-old Canadian popstar has more than 52 million Facebook fans and 37 million Twitter followers. He will have to fight off stiff competition from 'Stay' singer Rihanna, 28-year-old star Katy Perry and Korean, hitmaker PSY in a bid to be crowned the Most Popular Music Solo Artist of the year at the first 24-hour multi-genre event on May 23, which have been dubbed the Oscars of social media.Other nominees include Justin Timberlake, 32, One Direction, David Beckham and Cristiano Ronaldo.Some 288 Social Stars will be handed out at the glitzy ceremony, based on the data of 1.7 billion users by social media analysis experts Starcount.com, at the Marina Bay Sands hotel, which will be broadcast live exclusively on YouTube.Fans can download Starcount's brand new app Social Fan Charts and connect with their favourite star's fan chart and awards for "superfans" will also be presented on the night.One of the winning Social Stars will go on to be crowned The Social Star Almighty - the most popular social media star on the planet.