Steven Spielberg and George Lucas have been good pals for a very long time despite both being big players in the movie industry.
The best demonstration of their friendship is this somewhat strange tradition between the directors.
When Lucas’ Star Wars eclipsed Spielberg’s Jaws as the all-time box-office leader back in 1977, Spielberg took out a full-page ad in Variety magazine congratulating his old pal.
The ad showed R2-D2 from Star Wars reeling in the giant shark that terrorized beachgoers in Jaws.
In it, he congratulated Lucas and praised his imagination.
Then, once Spielberg’s “E.T. The Extra-Terrestrial” reclaimed the box-office throne in 1982, Lucas returned the favor by taking out his own full-page ad in Variety.
His ad showed E.T. being celebrated by the Star Wars cast and said that E.T.'s gift of intergalactic friendship would continue to touch us all.
Lucas kept the tradition alive, taking another full-page ad when James Cameron’s “Titanic” sank the reissue of “Star Wars” in 1998 and became the top box-office movie of all time.
Again depicting the Star Wars cast, this time they were sinking with the Titanic and contained just a simple note.
“It was an extremely gracious gesture,” Cameron said. “I sent him a thank-you note after.”
Check out the full ads in the gallery.