Street Fighter's Ryu shows you why car insurance is important

27 February 2014 / 2 years 8 months ago

A Turkish car insurance firm has come up with a creatively cheeky way to market its products to consumers.

Anadolu Sigorta enlisted the help of Ryu, the popular Street Fighter character, to show vehicle owners in a video why having insurance coverage is imperiative.

While it is unclear what connection exists between Ryu and the Balkan state's first national insurance company, a light-hearted video could just help rake in a few more customers.

Have a good laugh by checking out the video below.

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