The New Paper
Sunday, Jun 01, 2014
You have to hand it to local lifestyle blogger Sara Shantelle Lim for being one smart cookie. She approached several businesses to sponsor her 27th birthday bash and promised to generate publicity in her blog for them in return.
Miss Lim put out a press release about her "Candylicious Neon Birthday Bash 2014" on Sunday, naming her sponsors and listing the freebies she's getting.
She even explained how she managed to get so many sponsors - "mainly her close friends, who wants (sic) to throw Sara an amazing birthday party".
While others believe that she can "help them to promote their brand well on her luxury blog" and "tap into her strong network of contacts".
In the press release, she called sponsor Kim Lim, a "good friend". She went on to describe Miss Kim Lim as "the daughter of billionaire Peter Lim, who is known to have recently bought over Valencia Football Club".
Miss Kim Lim, who is sponsoring $1,500 worth of beer for the party, told TNP yesterday that she and Miss Lim are "not good friends, only acquaintances". She added that Miss Lim had amended her press release to remove the reference to her father.
Blogger Sara Shantelle Lim called socialite Kim Lim her "good friend" in her press release. However, Miss Kim Lim, the daughter of billionaire tycoon Peter Lim, clarified that she and Lim "are not close".
She said: "I was a little pissed off and upset that both my father and I were name-dropped in the press release. Now I am dragged into this saga when I didn't even want to be involved."
Miss Kim Lim added that she had got to know Miss Lim through a mutual friend a few months ago. Miss Lim then invited Miss Kim Lim for a sponsored eyebrow embroidery session at her beauty salon.
"Sara then asked me if I wanted to sponsor her birthday bash and I told her I'd think about it." Miss Kim Lim eventually decided on sponsoring a barrel of beer in return for the eyebrow embroidery.
"To me, it was like a business transaction," she said. Miss Kim Lim is not attending Miss Lim's birthday bash as she is flying off to Europe for a business meeting.
She said: "But even if I am in Singapore, I would have just turned up, wished her happy birthday and left. I wouldn't have stayed long as we are not close.
"Initially, I was even thinking of pulling out the beer sponsorship as I felt that this whole issue had given me a lot of unnecessary drama.
"I just want to clarify that I am not the one throwing the expensive birthday bash, nor am I her good friend."
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