Sexy CEO Chrissie Chau climbing her way up to lingerie empire

2 February 2015 / 1 year 8 months ago

Hong Kong’s sexy CEO Chrissie Chau (周秀娜) is on her way to build a bigger empire for her lingerie line, LAANAA.

The brand, which was launched in December 2014 and currently operates as an online store, has attracted investors from Mainland China and the United States.

Aside from collaborating with Mainland Chinese investors on an e-shopping platform, an American investor also invested approximately $50 million HKD on the brand, hoping to push LAANAA as the premier lingerie line for modern women in Asia, reports Jayne Stars.

Earlier this week, Chrissie held a lingerie show to promote her new designs. Many of her celebrity friends filmed short clips to congratulate Chrissie on her business success, including Joey Yung (容祖兒), Eric Tsang (曾志偉), and Ekin Cheng (鄭 伊健).

Though Chrissie models her own line, she was dressed more conservatively at the show, opting to have three foreign models show off her new designs instead.

Asked why she did not walk her own show, Chrissie said, “Let me enjoy being a boss! I do model my own line, but I think our three models do it better than me.”

Chrissie announced that LAANAA and Mainland China’s e-commerce company Alibaba Group are officially working on a new project that is worth $10 million HKD. “Of course, there are other investors. I am very confident with this business.”

In regards to LAANAA’s future, Chrissie said she hopes to be able to open a store in Hong Kong by the end of the year, and aims to have LAANAA listed on Hong Kong’s Growth Enterprise Market in three years.

Chrissie also disclosed that she will travel to Japan for the Lunar New Year holidays, “Last year I went skiing in Japan, this year I will do the same.”

Asked if there was new love in her life, she said with a laugh, “I really like Takeshi Kaneshiro (金城武). Hopefully I can meet a ski instructor who is as good-looking as him!”

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