Seriously? Australia company releases new range of lingerie -- for men

17 May 2015 / 1 year 5 months ago

An Australian company specialising in ‘elegant lingerie’ for men is having to expand online just to keep up with increased demand for the unorthodox undergarments.

According to AsianTown, some of HommeMystere's risqué designs feature pink lace teddy’s, silk lined bralettes and sexy red G-strings -- which look and feel like women's lingerie.

The Brisbane-based company started designing men’s lingerie when co-creators Brent and Lara Krause realised there were very few options for men who wanted to buck the ‘tighty-whitey’ cotton jock trend which has long-dominated the male market.

As they focused on creating pieces that look and feel like women’s lingerie, the couple started attracting business from more than 30 countries including Russia, Canada and America – which now makes up 40 per cent of the company’s sales.

‘Our goal has always been to offer an alternative style of underwear for men, based on their physique rather than their sexuality,’ the company says on its website.

'We are not concerned if you are gay, straight, vegetarian, republican, anglican, martian or any other persuasion. We just design and manufacture attractive luxury underwear for men.'

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