So selfie has been named word of the year by Oxford. And nearly everyone from politician to movie stars have jumped on the bandwagon.
But K-pop stars have been doing it for the longest time, except they call it Selcas.
Korean stars don't just post pictures of their daily lives, bu also use selcas as a form of communicating with their fans.
From backstage pictures to pictures of thier hobbies or family, K-pop idols even reply to fans who comment on their photos.
Though this has drawbacks such as attracting stalkers and hackers, celebrities remain undeterred and continue to post Selcas on a regular basis.