Rain Li invests 7-figure sum to start lingerie business

12 March 2015 / 1 year 7 months ago

Source: Jaynestars

Possessing a $80 million HKD fortune, Rain Li (李彩華) continues to expand her wealth. Following the success of Chrissie Chau‘s (周秀娜) lingerie brand, Rain plans to invest a seven-figure sum in establishing her lingerie and skincare brands.

Entertaining the idea for some time, Rain is busy looking for a retail store location and designing the lingerie items.

Rain disclosed, “What I like may not be representative of what every woman likes, but it’s possible that a lot of people may potentially like it.”

Promising to model her own lingerie, Rain said, “I think it’s a beautiful thing – you should not look at this through colored lenses. Lingerie is a necessity for women.”

Rain revealed that the idea of creating her own lingerie and skincare label arose when she was asked to be a spokesperson for lingerie labels in the past.

Unafraid of entering the fierce business dominated by well-known and established brands, Rain is confident that her lingerie line will become a favorite among the Hong Kong female population.

“The competition is indeed tough, but lingerie in the past has been plain and conservative. My business will promote more stylish items and hopefully they will be items that can be worn inside and out,” Rain said.

Rain Li
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