Main photo: myfatpocket.com
A saccharine-sweet pop tune by a South Korean indie singer has inspired a rash of dance spoofs among K-pop stars.
And Singaporeans are getting in on the act, reports The Straits Times.
Gwiyomi, a song released earlier this year by Hari, has sparked a popular repertoire of hand gestures.
Performed to the ditty's lyrics of a girl asking her boyfriend never to leave her, the "gwiyomi" - which means "cutie" - involves index fingers pointing to puffed cheeks, and the miming of bunny ears and heart-shaped signs.
The final flourish? Six light kisses - one for each finger on one hand, and both thumbs.So far, various versions of the original song and video have garnered around one million hits each.South Korean pop stars such as members of bands Super Junior and SNSD have been imitating the moves on videos and variety shows.From Seoul to Busan, pretty, wide-eyed girls are vying to become the gwiyomi flavour of the week in their own clips posted online.
Netizens in the region have also gotten in on the act.
More than 200,000 videos have already surfaced of fans aping the song's actions, from countries such as Thailand, Malaysia and the Philippines.
In Singapore, the fad is just taking off, with about five netizens posting videos of themselves performing the dance.
One of them, Mr Alvin Chua, 27, posted two videos last week of him doing the gwiyomi.
In one, he even upped the cute factor by waving a teddy bear's limbs to approximate the moves.The video is a way to express himself while "catching" a popular fad, says the director of a family trading business.
His videos have garnered about 60 to 120 hits each so far.This is Mr Chua's sophomore attempt at following a dance fad: Last year, he horsed around in a homemade video to South Korean singer Psy's Gangnam Style, but the video was later removed by YouTube due to copyright issues.
Public relations account executive Jeremy Sing, 35, has also shot a video of himself, in response to his friends' spoof versions on Facebook."I just wanted to try doing my own version," he explains."In this YouTube age, there is no need to be shy."
The clip on the popular video-sharing website has chalked up more than 100 views.A few viewers have even left private comments to ask him to perform the gwiyomi in drag, he adds.
His response: "No way."
Local movie Ah Boys To Men actor Tosh Zhang, 24, has also posted a video of his version, with co-star Ridhwan Azman, 19, filmed at *Scape.
The duo performed it "to make people laugh", says Zhang, of the clip that has been viewed more than, 94,000 times.
Check out the Gwiyomi and other K-Pop trends in the gallery below.