Hollywood action film director Michael Bay suffered a meltdown on stage during a Samsung press conference event -- all of which was captured on video.
According to online reports, he had been to invited discuss the company's new curved HDTVs.
However, Samsung appeared to have issues with the teleprompters being used to cue onstage presenters, leading to Bay having a mini-meltdown.
The director wrote about the experience on his blog, and shared his take on the embarrassing incident.
"Wow! I just embarrassed myself at CES - I was about to speak for Samsung for this awesome Curved 105-inch UHD TV. I rarely lend my name to any products, but this one is just stellar.
"I got so excited to talk, that I skipped over the Exec VP's intro line and then the teleprompter got lost. Then the prompter went up and down - then I walked off. I guess live shows aren't my thing."