Sexy, hot, floral, royal, heavenly.
These are some of the adjectives describing the Victoria's Secret annual "Fantasy Bra" creation, reports The New Paper.
It's still not known what they will officially call the latest US$10 million (S$12.4 million) bra, which will be on show when the lingerie brand's annual show hits the catwalk on Nov 13.
Coin a new term for it? Probably.
For 24-year-old South African model Candice Swanepoel, who will be wrapping the jewel-encrusted bra around her busts, it would mean one thing: She has arrived.
Many models dream of this day. But only a few are chosen.
Swanepoel joins the ranks of other supermodels Gisele Bündchen, Heidi Klum, Miranda Kerr and Alessandra Ambrósio, who were all picked to walk the catwalk wearing the multi-million-dollar bra.
"They had to mould my body to be able to make (the bra) and I was really excited," Swanepoel told People magazine.
"I tried to imagine after they'd done the mould, how would they make it, how it would look. My imagination didn't do it justice. My favourite part is this beautiful 52-carat pearshaped ruby (which hangs from the middle of the bra).
"Every part of it is exquisite."
World-renowned jeweller Mouawad hand-set more than 4,200 precious stones (including rubies, diamonds and yellow sapphires) in 18-carat gold to create the royal fantasy bra and matching belt.