K-pop stars may have to stop wearing skimpy outfits thanks to new law

8 April 2013 / 3 years 6 months ago

How do companies make profits with a female K-pop group? By capitalizing on the idea that “sex sells.‘ And we’ve all seen how these female idols can rock miniskirts and heels while looking damn good in them.But what happens if you take away that sex appeal, the one thing that has worked time and again to attract male fans and convince them to part with their money?Well, we might just find out the answer to that, thanks to a new South Korean law that came into effect on March 22, 2013. As one of the first new policies enacted by the country’s recently inducted leader, President Park Geun Hye, the law looks to combat public indecent exposure by penalizing perpetrators with a fine of 50,000 KRW ($54), reports OhKpop.However, the law does not elaborate on what qualifies as “overexposure,‘ leading to much confusion, but one can guess that celebrities wearing revealing outfits will likely be penalised in order to set a good example for the rest of the public.Photos of girl group LAY-T in skimpy outfits was a talking point among netizens. Netizens were also unimpressed by Girls' Generation Tiffany's provocative stage outfits.

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