4Minute’s HyunA is frequently the target of scrutiny, as one of the sexiest women in K-Pop.
As a member of the duo Troublemaker, HyunA has displayed more sexy charisma and has been able to branch out from her girl group image, reports Kpopstarz.
Mainstream media first took notice of HyunA following her appearance in PSY’s “Gangnam Style,” making her one of the few K-Pop artists who is consistently covered by Western outlets.
What is interesting is that HyunA is often singled out as being too sexy for K-Pop. Like Madonna or Britney Spears, HyunA does not apologize for cultivating a sexy image.
Most recently, she came under fire from a male journalist for her “RED” stage costume for SBS MTV “The Show.” The article criticizes HyunA for wearing shorts that are of an improper length for an idol or television.
However, her costume is consistent with 1950s pinup outfits which were only considered controversial in the Cold War era. The issue may have less to do with the length of the shorts and more to do with who is wearing them.
While many netizens in Korea supported the reporter’s stance on HyunA’s costume, there are those who questioned the fact that the outfit in question was even an issue.
One YouTube commenter on the 2Hyunsupport channel pointed out, “Too much skin? I see more skin than this at the beach?” Another commenter states, “ Her outfit isn’t even that revealing. Other K-Pop idols have had worse [on].”
The sexy concept has become a staple in marketing for K-Pop girl groups, but companies often shy away from depicting female solo artists in the same manner.
2014 has been the year of the sexy female concept, which was interestingly avoided by Girls’ Generation and 2NE1. Some of the most striking concepts have been Stellar’s “Marionette” and AOA’s “Miniskirt.”
As K-Pop continues to move towards racier concepts, HyunA may continue to be an easy fall person for audiences and critics who are uncomfortable with the changing image of the genre.
Hyuna’s newest release “A Talk” demonstrates her ability to maintain this sexiness but not at the cost of her music.