The first 2014 Miss Sexy Back Contest was held at AX-Korea on August 10 in Gwangjang-dong, Seoul. The event was exactly what the title sounds like – a group of female contestants were evaluated according to the attractiveness of their behinds.
The contest was held to raise awareness about the healthier and sexier side of beauty, and attracted women from the fields of modeling, acting, banking, and education, reports allkpop.
The winner will be promoting the lingerie brand Sexy Cookie as the ambassador. The 25 contestants were carefully chosen through a screening process, which included qualifications based on fitness, dance, walking, posing, speaking, and posture.
The finalists took the stage after three weeks of training. The six winners will be participating in a 2015 pictorial catalog and there will also be a donation of half the proceeds in the winners' names.
The first place crown for the 2014 Miss Sexy Back Contest went to Kim Ha Neul (contestant #7).
Kim won on the basis of a blind review, as all the contestants wore masks to cover their faces.
Netizens who saw Kim's performance have been commenting, "Kim Ha Neul's S-line is breathtaking", "Kim Ha Neul please show us your face as well."