This powerful video shows the subjectivity of beauty and the very real impact people’s words on social media can have.
Beauty blogger Em Ford is the face behind YouTube channel My Pale Skin. She regularly posts makeup tutorials on how to cover up acne and breakouts.
However, three months ago, she decided to do something a little different.
She started posting makeup-free selfies on social media. In that time, over 100,000 comments were made about her face.
See what happened in the gallery below.