First it was the belly button challenge, now Chinese netizens are going crazy over putting coins on their collarbones -- in a bid to prove that they have good figures.
According to CCTV News Facebook, after the topic #collarbonechallenge was created on China’s Twitter-like social media platform Weibo on June 16, it attracted some 34 million hits within 24 hours.
Thousands of Weibo users, mostly women, uploaded close-up selfies of their collarbones covered in coins. It is believed that the more coins their collarbones can hold, the better their figures are.
But a report in Shanghaiist revealed that a doctor claims that the challenge is in no way an indicator of fitness, and that it all depends on the way people's collarbones are structured.
The suggested using the body mass index (BMI) as a more objective and scientific method to measure body fitness.
Nevertheless, the insane trend prompted some internet memes as well, with netizens putting other stuff on their collarbones, such as a pile of banknotes, toys and even durians.
Browse through the gallery to see more photos of the challenge.