Italian luxury jewellery and lifestyle brand, Bulgari, celebrated the launch of its second trinket from their Save The Children jewellery collection with celebrities, socialites and media guests at Takashimaya on June 9.
AsiaOne reports that Save The Children was first launched in the United Kingdom in 1919. It is an independent charity which funds programmes helping children in areas such as healthcare and education. The partnership with Bulgari was first conceptualised in 2009 and officially launched with a ring as part of its jewellery collection in 2010.
The Italian maison first introduced the black ceramic and silver pendant inspired by the brand's iconic B.zero1 line in Rome, Italy, in April 2014 and the trinket is now available in Singapore.
Proceeds from the sale will go toward saving 50,000 newborn children and their mothers through life-saving healthcare services in poor, conflict-affected countries and in emergency situations.
Celebrities Fann Wong and Yeo Yann Yann showed their support by gracing the event, which was hosted by Bulgari and Michel Anglade, campaigns and advocacy director for Save The Children in Asia. Mother-to-be Wong, 43, said she was excited to be part of the campaign and was shocked to the core when she found out over a million new born babies die during the first day after birth.
The mother-to-be added how it was reassuring to know that Bulgari is working to promote such "a great cause".
Award-winning actress and mother, Yeo, called it a privilege to be able to work with Bulgari on the Save The Children campaign. She said modern healthcare has helped us grow up into healthy adults, and that basic healthcare is a "fundamental human right" which children should have access to.
International celebrity support has been strong for this campaign over the years, with the active participation by Hollywood stars Naomi Watts, Jeremy Renner, Oliver Stone and Meg Ryan - whom have all appeared in its promotional advertisements.
Over in Asia, Chinese actress Zhang Ziyi and Japanese voice actress Eriko Nakamura have personally visited the sites where the Save The Children programmes have been put in place to see its societal returns and impact.
To date, Bulgari reported that the partnership has helped raise over US$27 million (S$34 million), an amount which has exceeded its "ambitious objective" set in 2009.