It seems 'diamond bachelor' Kevin Cheng is so sought after by women now that he's no longer interested in Charmaine Sheh.
Cheng's popularity shot up after Scarlet Heart, prompting Charmaine Sheh to try patching things back up with him, according to an HK Channel report on AsianPopNews.
Unfortunately, his newfound popularity meant that many women having been throwing themselves at him, and he can no longer be bothered with her, according to an unnamed insider.
Last week, at an event he attended with Charmaine, she had worn an eyecatching pink miniskiirt with 5-inch heels, but he had not seemed moved at all.
Kelvin later dismissed rumours of reconciliation and told the press that he was only friends with her.
Tabloids meanwhile claimed that she had turned her charms on to Steven Ma, allegedly trying to offer him some drinks at a wedding banquet.