Debut of youth-made MTV

18 October 2012 / 4 years 6 days ago

Source: my paperThe three-minute music video was shot in one continuous take. But it took over three months to produce, and required over S$10,000 worth of equipment.One thing was free: The talent, as the cast for the video by SteadiProductions was made up of the production team's family and friends. And, for video producer Tan Ying Quan, family and friends are the people who help give him a sense of belonging.He told my paper: "They define what home really is... Things that really matter are your family and friends."The video, which will be released online tomorrow, shows a youth band marching down Orchard Road performing singer Tanya Chua's song, Where I Belong. It is among the 64 initiatives of PAYM Loves Red, a six-week movement launched last month by the People's Association Youth Movement (PAYM) to celebrate National Day.SteadiProductions, a video-making group under the Telok Blangah Community Club Youth Executive Committee, first made waves last year with its ProjectRunThru Singapore video clip. That has garnered more than 38,000 views on the group's YouTube channel since its launch on Aug 7 last year.The new video - which will be available on the group's Facebook page ( SteadiProductions) - was unveiled yesterday at a media briefing. Grassroots advisers and Members of Parliament Janil Puthucheary, Tin Pei Ling and Desmond Lee were in attendance.Dr Puthucheary told my paper that the PAYM Loves Red activities carry an over-arching theme of inclusiveness and one of its aims is to help the integration of new citizens.He added that although no activity of the group specifically targets new citizens, integration "works in two directions"."New citizens need to learn about social norms and cultural norms, and we as citizens also need to be open and inclusive," he said.

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