Change in audience tastes reason for Life of Pi's success

10 March 2013 / 3 years 7 months ago

Taiwan-born director Ang Lee might have directed his first Hollywood production in 1995, but Life of Pi, which recently won him another Academy Award, is likely to be the film that marks his official arrival in mainstream Hollywood cinema due to the changing tastes of audiences, reports the Guangzhou-based 21st Century Business Herald.Want China News reported that fans might consider 1995's Sense and Sensibility, 1997's The Ice Storm, 2000's Crouching Tiger, Hidden Dragon and 2005's Brokeback Mountain as Lee's more successful Hollywood productions, the magazine said, but these films were more a reflection of Lee's personal style rather than mainstream Hollywood movies.But Lee's previous attempts at movies featuring typical Hollywood elements, such as war and western themes in 1999's Ride with the Devil, or superheroes and special effects in 2003's Hulk, had failed to make the intended impact. Ride with the Devil received little hype, while Hulk performed poorly at the box office and received negative reviews from critics, the magazine noted.The failure of Hulk and the success of Life of Pi is actually a reflection of the changing tastes of movie goers, the magazine said. The recent success of Lee, along with that of Christopher Nolan, who directed the Dark Knight trilogy ‘” the revamped Batman franchise ‘” and 2010's Inception, indicates that audiences want something more after being bombarded with traditional commercial films in past years, the magazine added.Lee and Nolan, the magazine said, have caught up with this trend, as they have created films that some industry insiders are categorizing as a new genre ‘” films that intrigue viewers but are not difficult for them to understand.

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