From 'eye smiles' tape to create the look of puffy bags, to canine teeth extensions for a crooked smile, Japan's beauty ideals starkly contrast those in the west.
Add to that the latest launch - a red, under-eye blusher - and you have the tools to make yourself look rather unwell in minutes, reports AcidCow.
Known as 'byojaku face', the Asian trend involves making yourself look a bit under the weather, and is hugely popular in Japan.
The makeup opens up like a book and features under-eyeshadow in bright red, beige, brown and white.
Rather than sweeping blusher diagonally along the cheekbone from mouth, or even dabbing it on the apples of your cheeks, the new place for it to go is directly underneath your eyes.
The red around the eyes gives the impression that its wearer is slightly unwell or as if they've been crying, and in need of looking after.
Take a look at the gallery below to see more images of people with the new form of makeup.