Avril Lavigne's new Hello Kitty music video accused of being offensive to Asian culture

25 April 2014 / 2 years 6 months ago

Avril Lavigne is facing backlash for the new official music video for her single titled Hello Kitty.

The video, featuring expressionless Asian dancers and Tokyo-as-prop, is said to be offensive to the Asian culture.

The video was actually posted on the singer's YouTube page earlier this week, but was deleted immediately, reports The Straits Times.

According to MTV, a spokesperson for the singer said the video was supposed to go live on April 23, 2014.

Lavigne's music video has also been compared with No Doubt's lead singer Gwen Stefani's Hollaback Girl and Wind It Up. 

The clip, which last three minutes and 18 seconds, led Twitter user matt semmens to say "The new Avril Lavigne track is a musical cry for help."

Brandon Haskey, another Twitter user, said "The best part of Avril Lavigne's Hello Kitty music video is how much the backup dancers look like they hate being there."


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