One Instagram user was particularly irked when Singapore heiress Arissa Cheo posted a picture on her Instagram (@xxarissacheoxx) with the caption: "Merry F----- Christmas".
Taking offense, the user felt that she was "reflecting badly on [her] husband's faith" by using swear words.
This launched a whole social media debate from Arissa Cheo supporters and the Singaporean herself.
The user then goes on to call her a "rich spoilt girl" and that she wouldn't even know who she was if not for her husband.
Cheo is famously known as the new wife of mandopop star Vanness Wu; they celebrated their marriage with a star-studded banquet held in Singapore on January 4.
Cheo's Instagram has since been set to private.