Actress Lee Young-ae models in NYT bibimbap ad

15 February 2013 / 3 years 8 months ago

Hallyu actress Lee Young-ae appeared in the Feb. 13 edition of the New York Times as a model advertising bibimbap. The Korea Herald reported that the advert in the U.S. daily newspaper was taken out by professor Seo Kyoung-duk of Sungshin Women’s University in Seoul, who has promoted Korea overseas.The advertisement shows Lee in hanbok, smiling under the large headline “Bibimbap?‘ It also introduces her as an actress who shot to hallyu fame after playing a historical cook-turned-royal physician in the Joseon Era in a Korean TV series, “Jewel in the Palace.‘ “I wanted to let the world know bibimbap through the lead actress of the TV series, which has been watched by more than 300 million people in about 90 countries,‘ Seo told Yonhap news agency in New York. “I also wanted to show the beauty of hanbok as well as the dish which represents Korea well.‘ Lee donated her talent by modeling in the advertisement free of charge. The ad was fully sponsored by Chicken Maru, a Korean take-out chicken franchise. Seo has intermittently advertised bibimbap in the New York Times and in New York Times Square for five years.

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