'Strictly Come Dancing' finalist Abbey Clancy is the new face of Ultimo lingerie having signed a £250,000 (S$512,215) deal.
The 27-year-old, who sailed through to Saturday's final last night (15.12.13) with BBC presenter Susanna Reid, former 'Coronation Street' actress Natalie Gumede and singer Sophie Ellis Bextor, is the new face of Ultimo.
An insider told The Sun newspaper: "Abbey's made up. She loves modelling sexy lingerie and has always been a fan of Ultimo's stuff.
"She's done her first shoot and has been excited by how good the campaign looks.
"Ultimo have picked the perfect time to get her to show off her body - she is in tip-top shape at the minute, as she's been getting extra toned on Strictly."
Abbey, who is married to England soccer star Peter Crouch, 32, has already shot her first series of adverts, which will start appearing from the end of January.
Sources say she will be paid £250,000 for the deal and Abbey is set to take over as the face of the brand from Michael Buble's wife, Argentinian model Luisana Lopilato.
The likes of Penny Lancaster, Kelly Brook, Sarah Harding and Peaches Geldof have also modelled for the brand.
Last night 12 million viewers watched Abbey secure a spot in the first all-female final of the BBC1's 11-year history.
Along with her dance partner Aljaz Skorjane, the pair were awarded this year's first score of 40 two weeks ago.